The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers' Product Evaluation

Çilingir Ük Z., Basfirinci C.

JOURNAL OF INTERNATIONAL CONSUMER MARKETING, cilt.26, sa.4, ss.284-310, 2014 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 26 Sayı: 4
  • Basım Tarihi: 2014
  • Doi Numarası: 10.1080/08961530.2014.916189
  • Dergi Adı: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.284-310
  • Anahtar Kelimeler: Country of origin, consumer ethnocentrism, product involvement, product knowledge, Turkey, PURCHASE DECISIONS, AMERICAN PRODUCTS, IMAGE PERCEPTIONS, EMERGING MARKETS, ANIMOSITY MODEL, BRAND, DIMENSIONS, INFORMATION, DETERMINANTS, JAPANESE
  • Ondokuz Mayıs Üniversitesi Adresli: Evet

Özet

The purpose of this study is to explore whether, in which ways, and to what extent country-of-origin (COO) information affects the product-evaluation process in Turkey as a lessdeveloped country. Moderating effects of consumer ethnocentrism (CE), product involvement, and product knowledge were also explored. Findings showed that COO cues have a significant main effect on the product-evaluation process. Although moderator variables (CE, product involvement, and product knowledge) do not have a significant effect alone on the product-evaluation process, they negatively moderate the relationship between COO cues and product evaluation.