Akademik Veri Yönetim Sistemi
Burucuoğlu M. (Yürütücü), Karahan Gökmen M., Ağaoğlu Paşaoğlu G., Serdar F., Uzun S., Cengiz H.
Yükseköğretim Kurumları Destekli Proje, 2023 - 2023
The primary aim of this project is to conscientize young consumers about the negative externalities of single-use plastic consumption behaviors and to encourage environmentally friendly alternative behaviors. Within the scope of the project, the "Plastic-Free November” campaign was created, informative and awareness raising activities were carried out in print and visual media for a month, a water dispenser station was put into service and glass flasks were distributed to volunteer participants. At the end of the process, young consumers' attitudes and behaviors towards disposable plastic consumption were analyzed. Quantitative oriented method, survey design was adopted in the project. The data of this project, which was carried out with 346 participants, was collected using the online survey method. As a result of the regression analysis, it was concluded that the awareness created by the "Plastic-Free November" campaign, the effectiveness of media tools and the perceived cost positively and significantly affected the attitude towards using glass flasks and water dispenser station. Through "Plastic-Free November" campaign, it has been determined that positive attitudes towards the use of water bottles and water stations have increased by becoming aware of the effects of plastic bottles on humans, the environment and other living things, and the amount of waste created by plastic bottles. Another positive finding of the research is that the “Plastic-Free November" campaign awareness and media tools effectiveness variables positively and significantly affect the “Plastic-Free November" campaign satisfaction. Conscientization and information efforts that are found meaningful by young consumers have increased their participation intention in similar studies in the future and their satisfaction with the current study.